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Over Time Incorporating Visitor Usage And Trends
For many years, marketing professionals have relied on a set of analysis techniques designed to help them understand the demographic and psychographic profiles of their customers and prospects. These traditional segmentations are usually derived from complex clustering techniques that map rich primary research data (usually survey based) into common groups or profiles.
Date: 2008-08-11
Experience Hosting at It's Best
You have an IT environment growing at hyper speed or expanding and contracting nonstop. Scaling to meet your computing capacity needs is a given.
Date: 2008-08-06
Facebook Re-Design Is An Important Change For Businesses
Facebook finally released the new site re-design to the masses. The re-design has actually been accessible for over a month by logging into Facebook at www.new.facebook.com. Now, the new design is accessible to everyone. Log-in to Facebook in the normal manner, and a small bar pops up along the top of the screen, asking the user to switch over.
Date: 2008-08-04
Enterprise Measurement Issues
The two Huddle topics that Ron Pinsky of AIG has chosen may well be THE prototypical enterprise measurement topics: data quality and data integration. It doesn't surprise me. Ron has a tremendous sense of what really matters.
Date: 2008-07-21
See How Your Site Compares To Your Competitors
There's no better feeling than seeing your traffic trend chart hovering over a competitor's site/s. And should the opposite be the case - nothing is more frustrating. For those of you who want an easy way to see how your site compares to your competitors in terms of traffic and reach, here are the top traffic benchmark tools - and best of all, they're free (well for the most part - many offer premium services too).
Date: 2008-07-07
Cost-Effective Hosting Solutions Without Sacrificing Speed
Managed hosting is the smart and cost-effective solution for those needing 100% network uptime, responsiveness, technical expertise and a secure, high-end infrastructure.
Date: 2008-07-02
Protecting Your Brand From Shadow Brands
If you build a clean trusted brand many people will emulate your brand and leech off it. Everything from wrapping spam in the Google brand right on through to registering a domain name that sounds just like your name and doing mass email spam with it.
Date: 2008-06-23
Setting Up A Virtual Office For Your Startup
The virtual office, an innovative add-on to the serviced office format, is typically used by upcoming entrepreneurs. It provides them with an address in a business centre located in a prestigious location and meeting room space whenever necessary.
Date: 2008-06-09
Futuristic Presentation Of Text Analytics
I had a chance to present yesterday to a big crowd at the Enterprise Search Summit in New York City on the future of text analytics. Although I've spent many years on text search technology, it turns out that the same gizmos do a great job on text analytics, too.
Date: 2008-05-21
Using Wiki And Social Software In The Enterprise
Third bank holiday in a row and still enjoying the gorgeous weather out there! Too nice out there to be sitting in front of the computer, but I just thought I would share a few lines over here to point out to you folks something that I am sure you would find interesting and relevant, specially if you have been following my experiment on giving up e-mail, i.e. work related e-mail.
Date: 2008-05-05
Customer Loyalty With EDM
I saw a couple of interesting posts when I returned from IBM's IMPACT show last week (blog posts here) - Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making Coke Rewarding.
Date: 2008-04-14
Online Sales Demos No Longer 'Nice to Have' but a 'Must Have'
BizTechReports.com conducted a survey of sales professionals in growing businesses, and found that online presentations are rapidly becoming a competitive requirement for the sales process. Download the research brief to learn why online sales presentations are no longer a “nice to have” but a “must have."
Date: 2008-04-02
EDM And Application Development
I read an interesting paper by Joseph Feiman of Gartner today - Prepare for a Paradigm Shift to Automated Application Development. This is described as "maverick" research but I thought it was pretty compelling.
Date: 2008-03-31
Decision Management Flavors
One of the challenges in defining a market space is what to call it. While this may seem like a trivial matter, it affects how people talk about the market and is crucial in giving everyone an agreed shorthand. Years ago some colleagues and I came up with Enterprise Decision Management.
Date: 2008-03-10
Why Are Enterprise Applications So Dumb?
In general Enterprise Applications rely on human intelligence - Humans must use dashboards and reports to learn from their data, most decisions are managed with work lists, someone has to log on and act-on work list items before a process continues, and most alerting and monitoring functions are focused on telling someone what has happened rather than on doing something about it.
Date: 2008-02-12
Enterprise Decision Management And Event-Based Marketing
Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing recently. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that do this right will see their marketing messages receive up to five times the response rate of nontargeted push messages.
Date: 2008-01-28
Analyzing Key Web Site Funnels
In my first post of the year, I talked about the importance of having a detailed project oriented plan around measurement. But what kind of projects actually go into a measurement plan? Obviously, the exact makeup of a plan is highly client-specific.
Date: 2008-01-07
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